Privacy Policy

Effective Date: 24th April 2025

1. Introduction

Welcome to SafeSnap. This Privacy Policy explains how SafeSnap (we, us, or our), a trading name of LUX GLOBAL LTD (Company Number 13566067), collects, uses, shares, and protects information obtained from visitors and users (you) of our website and services (the Service). Our registered address is One Suffolk Way, Sevenoaks, Kent, TN13 1YL, United Kingdom.

We are committed to protecting your privacy and handling your data in an open and transparent manner. This policy is compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We collect information to provide and improve our Service. The types of information we collect include:

Photos You Upload: When you use our Service, you upload photos for analysis. We process these photos solely to perform the location risk analysis you request.
Analysis Results: We generate results based on the analysis of your uploaded photos, indicating potential location privacy risks.
Account Information: If you create an account (even if passwordless), we may collect information associated with your account, such as an email address or user identifier.
Payment Information: If you purchase credits or subscribe to our Service, we collect payment information through our third-party payment processor (e.g., Stripe). We do not store your full credit card details on our servers.
Usage Data: We automatically collect information about how you interact with our Service. This may include your IP address, browser type, operating system, device information, pages viewed, links clicked, and the dates and times of your visits.
Cookies and Similar Technologies: We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Please see our Cookie section below for more details.

3. How We Use Your Information

We use the information we collect for various purposes:

To provide, operate, and maintain our Service, including performing the photo analysis.
To process transactions and manage payments.
To improve, personalize, and expand our Service.
To understand and analyze how you use our Service.
To communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the Service, and for marketing and promotional purposes (where permitted by law and with your consent where required).
To detect and prevent fraud and security issues.
To comply with legal obligations.

Crucially, the content of the photos you upload is used solely for providing the analysis Service requested by you. We do not use your photos for training AI models or for any other purpose without your explicit additional consent.

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers: We may share information with third-party vendors and service providers that perform services on our behalf, such as cloud hosting (e.g., AWS, Google Cloud), payment processing (e.g., Stripe), AI analysis providers (if applicable - specify if a third-party API is used), customer support tools, and analytics providers. These third parties are contractually obligated to safeguard your data and only use it for the purposes we specify.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
Business Transfers: If we are involved in a merger, acquisition, or asset sale, your personal information may be transferred.
With Your Consent: We may share your information for other purposes with your explicit consent.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against accidental or unlawful destruction, loss, change, or damage. However, no security system is impenetrable, and we cannot guarantee the absolute security of your information.

6. Data Retention

We retain uploaded photos only for the duration necessary to perform the analysis and provide the results. [Be Specific Here – e.g., Photos are deleted immediately after analysis or Photos are deleted within 24 hours of upload.] Analysis results and associated account information are retained for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements. Usage data may be retained for longer periods for analysis purposes, but typically in an aggregated or anonymized form.

Under UK GDPR, you have certain rights regarding your personal data:

The right to access – You have the right to request copies of your personal data.
The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the details below.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like web beacons) to analyse trends, administer the website, track users' movements around the website, and gather demographic information about our user base. You can control the use of cookies at the individual browser level.

9. Children's Privacy

Our Service is not intended for use by children under the age of 13 (or a higher age threshold if required by applicable law). We do not knowingly collect personal identifiable information from children under 13. If you become aware that a child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

10. International Transfers

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of the UK where the data protection laws may differ. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information (e.g., using Standard Contractual Clauses approved by the UK ICO).

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the Effective Date at the top. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

LUX GLOBAL LTD (trading as SafeSnap)
One Suffolk Way
Sevenoaks, Kent
TN13 1YL
United Kingdom
Email: safesnap@lux.re